How a Focus on Impact Drives Success in EdTech
For years, educators, researchers and policymakers have discussed the fundamental flaws of the education system, and the ongoing COVID-19 pandemic has only exacerbated these issues. In a perfect world, there would be one simple solution that we could share with educators to fix these problems but unfortunately, that is not the case. Here at Cambium Learning® Group, we are on a mission to deliver solutions that address the most pressing challenges facing education, with the goal of bettering the US education system for students and teachers alike.
As a house of brands, Cambium is intentionally built to include the strongest PreK-12 education technology brands that address the key issues in literacy, math, science, and assessment. Across the business, we are able to address these challenges by maintaining a focus on the core elements most essential to the success of education: simplicity, certainty and now.
Typically, as companies are faced with unpredictable market conditions like the one we found ourselves in this past year, there’s an urge to streamline operations and consolidate under one brand. For Cambium, we maintained a steady focus on the potential impact of our brands rather than potential cost savings. This unwavering commitment to improve outcomes and better support teachers enables our team to have a bigger impact on our customers, which ultimately makes our team and products more successful.
I talked about this approach to growth with Rob Ristagnoof the Sterling Woods Group for his podcast, CEO Campfire Chat. Listen in to hear more about Cambium’s recent growth, and how our focus on impact has helped educators, students and parents keep learning going over the past year.